
There are record labels that don't just release music – they create worlds. Ozium Records was one of those rare labels: a small Swedish imprint that, for over a decade, unearthed and shared the finest in fuzz-drenched stoner, psychedelic and doom rock – often from deep within the underground. Mamont, Lugnoro, Heroinne, Void Commander, Ponamero Sundown, Ridge – just to name a few of the acts that found their way to listeners through the vision and commitment of Mats Florstam.
Now, it seems the story may be coming to a halt – perhaps temporarily, perhaps for good. Mats, the founder of Ozium, speaks with honesty and pride about the path he's walked, the challenges and rewards along the way, and what the label has meant to him. Yet between his words, there’s a flicker of hope: maybe this isn’t the final chapter. Maybe a new label will rise, a new direction will emerge – or maybe Ozium itself will find a way back.
In the following interview, Mats reflects on the beginnings, his relationship with the bands, the struggles of the underground, and the secret behind Scandinavia’s deep-rooted connection to heavy rock.
Could you tell us how and when your musical journey began? What led you specifically towards this direction in rock music – the stoner, psychedelic, and fuzz sounds?
As a kid my dad took me to see Ac/Dc live and I got hooked and my older brothers listened to heavier music and I was sold. My dad had a jazz club that influenced me to start something with music and later on I got a job at Record Heaven and the boss gave me plenty of good advice. I started with a webshop then later decided to do releases with bands I want to help to reach out to and I did release only music that I REALLY liked.
Ozium Records releases not only classic material but also puts strong emphasis on emerging bands. What motivates you in this, and how do you select which bands to work with?
The first release my boss at recordheaven played for me and I liked it, he told me I could start with “lugnoro”, otherwise he would release it. Iwas selling really great and some bands sent me a demo and holly molly the mighty band “mamont” came in and I just had too. Mamonts split up and i worked with guys all other bands because we got an strong personality times, saw each others and talked in phone, other bands i became friends with is almost everyone
How intense and personal is your connection with the bands represented by the label? Do you work with them regularly, or do you support them more from a distance?
Later on i had too many bands to keep up the personal connection unfortunately but still with some talk on my phone but more and more thru messenger :( , so they supported them more and more from a distance.
How do you currently see the genre? Where do you think stoner and psychedelic rock is heading in the next few years?
I hope and think the genre still be existing but att least my regular customers getting older and might supporting labels or bands they really liked, they got so much so it need to be something really special and the younger people can almost not afford vinyls and what i dont understand is “at” my job , the young boys & girls dont know what vinyl/lp or cd dont know what it is.
What’s your opinion on the underground scene? What role does Ozium Records play in that environment?
Well, I have paid for plenty of releases supposed to come but the manufactory shut down and has not replied to me to get the money back thru mail and not answering my phone calls so had to close down with more releases, sadly. It's a bit over 2000 euro gone.
What challenges does an independent label face when focusing on such a niche segment of rock music?
Weel, thru the 13 years as a label, immediately got a strong fanbase and they bought everything i released so the challenging wasn't that hard, but lately the bands had to do some promoting especially getting gigs and some didnt at all or only thru facebook that not reach out to people, nor did tha bands “add” friends to follow them, then the bands cant got expected to sell or getting gigs.
Are there any new bands or projects you find particularly exciting, and that listeners should keep an eye on in the near future?
Many many but the previous question is that I will shut down or start an new label with focus more on other genres, such as prog, rock n roll , or on bands that can be BIG bands like Nirvana :)
How do you see the impact of the digital era and streaming platforms on the music industry – especially on niche genres like the ones Ozium represents?
I am surprised how well the digital/streaming music sells, which I dislike. Are not comfortable to do digital release cause it feels not “the real deal”.
What is the core value and mission of Ozium Records for you?
At the moment as I am fooled of alot of money do i not know how come back again, sadly. And i have started to face the facked that ozium not are gonna do more releases and anyway proud all the 13 years i have done this
How do you see the fact that Scandinavian countries – especially Sweden – seem to convey stoner rock (and many other genres) in such a genuine and original way? In your opinion, what’s the “secret” behind this musical richness and strong cultural presence?
First I think it is already in school that we have to learn instruments, then there is nothing to do in smaller cities and Sweden is a little country …
AMEN!










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